Nigeria’s foremost hygiene and home care brand Harpic manufactured by Reckitt Benckiser, recently stormed the streets and markets in Lagos to connect and reward consumers for their loyalty. This is in line with its new campaign.
Reinforcing its triple-powered impact for toilet solution via the new campaign tagged “Harpic All in One Toilet Solution”, the brand led by her brand ambassador, Helen Paul thrilled consumers with Mystery Home visits and rewards across various markets and neighborhoods in Lagos and its environs.
During the Home Mystery visits, a total of twenty five consumers were rewarded with varieties of home appliances at Abesan Estate Ipaja, Ogba/Ijaye Estate, Jakande Estate, Isolo; Amuwo-Odofin Estate, Mile 2 and Dolphin Estate.
The market reward also saw three wholesalers and two retailers at each location rewarded. The markets located at Oke-Arin, Mushin, Agege, Trade Fair and Ikotun areas of the state welcomed the Harpic team enthusiastically.
“I was so surprised when I saw Helen Paul knocking at my door. Getting a gift from her is something I will never forget and I am still surprised this happened for real. I’m a user of Harpic and I want to thank the company for the gift” said, a resident of Amuwo-Odofin who was one of the lucky winners.
Another lucky winner thanked Harpic for the exciting moment she had to spend with the brand ambassador. She also commended the brand for their consistency and frequent awareness on hygiene. “When it comes to issues of toilet cleanliness and hygiene, Harpic has been so educative and informative about this and I so much appreciate them. That is why I now use their product”, she revealed.
Consumers from other neighbourhoods like Abesan Estate Ipaja, Jakande Estate Isolo, Ogba-Ijaiye Estate Agege, Dolphin Estate Obalende andAmuwo-Odofin Housing Estate expressed similar sentiments. They commended the brand for the creative way it has brought issues regarding toilet to the frontburner.
“Nobody likes to talk about toilet, but Harpic has made it so easy now that we can talk about it openly. That to me is the way to go because we have to take hygiene serious. The government was able to contain Ebola because the citizens were properly educated about hygiene which is top most in Harpic’s campaign,” says consumers at Abesan Estate, Ipaja.