Airtel has received recognition as Africa’s second top telecommunications brand on social media. The rating which was done by Africa Brand Index also rated Airtel top social media brand in Kenya.

According to Africa Brand Index, Airtel was chosen on the basis of community growth, content engagement, sentiment amongst others while Vodacom South Africa is the top telecommunications brand in the continent.

The company has also been recognised as the second top telecommunications brand in Africa on social media, coming in ahead of MTN South Africa. Vodacom South Africa is the top telecommunications brand in the continent.

“Our success in social media is driven by the value we place on customer satisfaction. With the growth in digital technology there is more and more conversation in social networks,” said Airtel Kenya CEO Adil El Youssefi.

The company has made significant strides in being socially devoted and receptive to its customers, receiving and responding to questions and communicating within the shortest time possible.

Last month, Airtel Kenya was recognised as a global best practice case study by Socialbakers, a global social media analytics firm for outstanding performance in serving customers online. This award recognised the company’s outstanding use of online social media platforms in engagement and resolution of customer issues.

Airtel was singled out as being socially devoted and receptive to its customers, receiving and responding to questions and communicating within the shortest time possible. A brand qualifies to be Socially Devoted if it responds to at least 65 per cent of audience questions on Facebook and/or Twitter