Euromoney Magazine market analysts has named Safaricom the “Best Managed Company” in Kenya. The entity recognises the best managed companies based on a survey of market analysts at leading banks, consultancy firms and research institutes around the world.

As a well-respected global business publication, Euromoney has been writing about macro-economics and global bank, equity and debt since 1969.

Companies are rewarded based on the most convincing and coherent business strategies, ranking them by region, industry and country.

Respondents are asked to nominate the top five listed companies in each of the main survey categories, bearing in mind market strength, profitability, growth potential, quality of management and earnings.

For the award in which Safaricom emerged the winner, respondents were asked to nominate the top three listed companies in each of the following categories: most convincing and coherent business strategy, best system of corporate governance, most accessible senior management, most transparent financial accounts, best for shareholder value, most useful and informative website, most improved performance and best newly listed company.

Safaricom has a business strategy that cuts across most thriving sectors. The firm provides voice, data, TV, financial services and enterprise for a range of subscribers, small businesses and the government using a variety of platforms.

It is the biggest telco in East and Central Africa, with over 23 million subscribers, providing over 300,000 touch points for its customers and offering over 100 different products under its portfolio.