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Meet The Nigerian Woman Who Is Building The Fashion Amazon Of Africa



Olatorera Oniru is one of Nigeria’s most assiduous and ambitious young entrepreneurs. The 29 year-old lady is the founder of, a Lagos-based e-commerce startup that retails fashion products sourced from across the globe. strongly promotes made in Africa goods with the goal of retailing only the best 20% African designers. Olatorera continues to travel across Africa and beyond in search of unique treasures and creative manufacturers to retail on and will be visiting China, United Arab Emirates, South Africa, Morocco, Ethiopia and Tanzania within the next coming months. She enjoys going into the most rural of areas – learning, mingling and discovering unique treasures and natural resources that can be converted into luxury fashion apparel, shoes, jewelry and accessories.

dress ships worldwide and currently has customers in different states across Nigeria, Uganda and the United States of America. The company now employs more than 20 full-time employees and will officially launch with a sales and exhibition event in Lagos, Nigeria on May 22nd, 2016. With years of experience from top companies including Bank of America Merrill Lynch, Ericsson, Central Bank of Nigeria and General Electric, Olatorera Oniru is successfully building into a fashion e-commerce powerhouse and currently has funding offers from notable investors including Nigerian investor Tony Elumelu.

On what made her delve into entrepreneurship…

I was ready for the leap. I believe I have leadership capabilities to create, establish and innovate; and now I want to create global visibility for African products, create jobs for people, and generally do my part in making the world a better place and I would not have 100% of the freedom I need to grow if I remain employed. I have dreams and I want to make all my dreams come true and this requires me investing as much of my time as possible into my dreams. I want to express my love and care for people in my own way. More importantly, as comfortable as I was, earning way above average with the conglomerates I worked for, I just could not be too comfortable knowing that the poverty rate in Nigeria is 65% and even worse in other African countries.


Dressmeoutlet is being funded from personal savings. I think it is safe to say that we are reasonably financially prepared for the next 3-5 years of running and growing Notwithstanding the fact that we are open to considering outside investors who buy into the company’s mission and vision 100%. We have been approached by companies that want to buy and companies that want to invest in Selling is not an option. Right now, the team and I are very focused on growing and increasing the valuation of

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