Nigeria’s friendship beer, “33″ export Lager Beer, on Tuesday unveiled activities for year 2018 City of Friends to mark the year’s world friendship day.
Speaking to Journalists, at the premises of the Nigeria Breweries Plc in Lagos, the Marketing Director, Mr Franco Maria Maggi said “The “33” Export brand is dedicated to building friendship moments. We believe that friendship should be celebrated every day. Hence, all our brand activities are geared towards friendship”.
He also said that the brand in particular and Nigerian Brewries Plc. in general, would continually participate in activities that would unite friends.
“33 Export celebrated World Friendship Day for the first time in Nigeria in 2016″ said Mr Franco. He also made reference to the celebration held in 2017 and added;” Our plan is to surpass our own best efforts in 2018, come July 30th, 2018, we will join the world again to celebrate friendship in grand style because this time, we are taking the celebration to the grassroots”.
The City of Friends concert will hold in Calabar and Lagos on July 28th and 29th respectively.
The brand added two competitions to this year’s edition of “City of Friends”. The first is #pendownforfriendship and the other is #Thatonefriend.
The #Pendownforfriendship is a call for journalists and bloggers to share their friendship moments and prizes would be awarded to the ten best writers.
Entries for this must be published works on any media platform both online and print. Also the entries are to be in English with a minimum of 500 words and maximum of 1000 words.
The judges for the entries are are Toni Kan Onwordi, an author, public relations senior executive and a teacher; Olabisi Deji-Folutile, a jouirnalist and current Editor, Saturday Punch; Pelu Awofeso, Nigeria’s foremost travel and culture writer.
The #Thatonefriend competition is for the masses on social media. it can be in form of pictures or write ups on social media pages tagging the brand and the hashtag. It can be on Twitter or Instagram.
Mr Maggi said that the brand will accept entries from 2pm July 11 till July 29. He thanks those that would be forwarding their entries in advance.
The “City Of Friends” celebration will be held at Lagos and Calabar on July 28, 29 and August 4. The celebrities anchoring the celebration include; Dj Big N, Kiss Daniel, Phyno, Simi, Small Doctor, MC Galaxy, Harrysong, Pasuma, Dj Real and Dj Kentucky.