The President and Chairman of Council, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen, has tasked the young marketers to take advantage of the opportunity to learn from industry’s best.
Agenmonmen made the call during the Investiture speech made at the eko hotel, victorial island, Lagos.
He said, “We have a unique challenge in the marketing profession in Nigeria today. At the top layer we have a collection of some of the brightest and the best marketing professionals in world. At the much lower level, we have a dealt of knowledgeable
and experienced marketing professionals.
The gap is far too wide. I am aware that
some of our marketing organisations are doing a lot in developing their people. We would like to support with a cross-industry mentoring programme. We shall therefore shortly be approaching our marketing seniors to make themselves available to mentor our up and coming marketing stars. I encourage our young marketing professionals to take serious advantage of the opportunity to learn from the very
best in the industry.”
The chairman also promised to structure the process of marketing internship to enable marketing students in various tertiary institutions get hands on marketing experience before they graduate from school.
“We intend to structure the process of marketing internship, to enable our marketing students in the various tertiary institutions acquire hands on marketing experience before they graduate from their various institutions. There will be short term of 3 months and where the Institutions’ programmes allow can be up to 12 months. I am hereby directly appealing to the Marketing Directors of member organisations to please respond positively to our placement requests when the time comes, by already making this part of their structures,” he said.
Agenmonmen assured that the Institute shall publish the NIMN Code of Marketing Ethics (CoME) before the end of November after due consultations with all stakeholders.
According to him, “The code is designed to give clear meaning to the ACT establishing the Institute and serve as a guide to professional conduct to all marketing practitioners in Nigeria.