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Indomie Inaugurates Café Stores



Amarachi Issac

One of the foremost instant noodle brands in Nigeria; Indomie Instant Noodles, has diversified its newly established Indomitables Heroes characters retail franchise as she inaugurates The Indomie Cafe.

This Café is set to be a new chain of quick service restaurants designed for Indomie consumers to enjoy their favourite Indomie instant noodles in their own unique ways.

Three Café stores are launched into operation at Adeniran ogunsanya Mall in Surulere, Silverbird Galleria in Victoria Island and Circle Mall in Lekki.

The Group Public Relations and Events Manager, Dufil Prima Foods, Mr. Tope Ashiwaju announced that “The launch of the new stores is part of our expansion plan, which allows us to bring the creative and exciting Indomitables heroes experience closer to more children.

The Indomie Café highlights captivating digital experiences in a unique physical space that inspire children, parents and fans to fully explore the Indomitables heroes’ experience.

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Mr Ashiwaju also shared that the concept was to build a stronger bond between the brand and its consumers as it offers promotion goods like Customized T-shirts, School bags, Sunglasses, Stickers, Pencil cases and many more; to children so they could look and feel good .

He also added that, “The quick service restaurant is designed in such a way that one can customise their Indomie noodles to suite their taste buds and fancy, with a variety of condiments, sauces and spices. It is an ‘aromatic experience’ as well as a visual treat for our customers to see each dish being prepared with fresh ingredients right in their presence.”

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