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Why We Switched Off Lekki Billboard –Loatsad

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Seyi Tinubu

Ganiyat Ganiyu

The management of Loatsad Promomedia Limited has cleared the air on report making the round that the billboard at the Lekki Toll gate where the Tuesday massacre happened was deliberately put out by the agency.

A statement from the advertising agency on Wednesday said the billboard was switched off due to the curfew imposed by Governor Babajide Sanwo-Olu.

The statement added that the board was switched off based on the governor’s curfew request as they had no idea what was going to happen to the unarmed #EndSARS protesters.

It reiterated that the agency had lent its support to the #EndSARS movement since the peaceful demonstrations began across the state.

READ ALSO: Attacks On Protesters Will Worsen Things — Pastor Adeboye

The statement read, “When we started in 2014, we had a plan to change the perception of African start-ups in the global space. We believed as Africans, we could create something great and we set out with a N4m loan from a bank and we started trading, going from door to door begging for work and relentlessly grew the business employing and empowering over 200 Nigerians today directly or indirectly.  We have supported many upcoming businesses, artists, people in need as giving back to our community has always been our passion (all this can be verified).

“All of our achievements thus far have come the from hard work, sweat and determination of our work force and everything Loatsad has been doing has been open, all taxes are remitted and payments to agencies and regulatory bodies have been timely, so we can be proud to say we are contributing the growth of the industry and Nation.

“When the “EndSars” and “say no to police brutality” protests started from day one we wholly supported the movement and used all our platforms to promote the messages (I believe the promoters can verify this information) as we believed in the cause.

“On Tuesday when the curfew was announced we heeded the governors warnings and didn’t want our staff in any danger, hence by 3pm our staff had been ordered to leave the site and the board was switched off based on the governors curfew request.

“We had no idea what was going to happen and we feel the same anguish, pain and shock at the events that unfolded and our hearts and prayers go out to the victims and families of this ungodly act.

“We believe in this movement and that it was the start of the change our generation needed to move our country forward and we will continue to support the youths of this great nation.”

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