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ARCON To Sanction Mr Macaroni Over Online Commercial



The Advertising Regulatory Council of Nigeria (ARCON) is wielding the big stick against Nigerian skit makers, Adebowale Adedayo popularly known as Mr Macaroni and Miss Kemi Ikuseedun better known as Mummy wa over the indecent and unvetted D’General Bitters video skit currently in circulation online.

D’General Bitters also recently signed on about 20 music stars and actions as brand ambassadors. A star studded commercial featuring Davido, Sola Sobowale, Chidi Mokeme, Flavour, Asake, Seun Kuti, Zlatan, Cubana Chief priest, Kcee, Zubby Michael, Mr Macaroni, Poco Lee, Sabinus, Destiny Etiko, Brain Jotter and others, was recently unleashed on the online space.

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According to the advertising regulatory body, the advert material was neither vetted nor approved by the Advertising Standard Panel before being exposed on social media, hence, contravening the regulations of the ARCON.

A statement by the Director General of the body, Dr Olalekan Fadolapo, calls for the immediate suspension of the material added that advertisement as it is, is in violation of the Nigerian Code of Advertising.

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